The Philippine Pediatric Society-Central Visayas Chapter celebrated August as National and World Breastfeeding Awareness Month last August 8, 2021, in collaboration with the Milk Making Mommies, Breastfeeding Support Group and Department of Health Region 7. Line up of virtual activities were held via Zoom and Facebook Live. The said online event started at 10am with Global Big Latch on Cebu, together with other breastfeeding mothers in different locations in the Philippines and around the globe, wherein babies were breastfed for 1 full minute. After the Global Big Latch program, followed virtual talks on breastfeeding, namely; Girl Talk: Breastmilk Donation in the time of COVID; Fast Talk: Can I Have the COVID-19 Vaccine While Breastfeeding with Dr. Helen V. Madamba, OB-Gyne Infectious Disease Specialist and Dr. Ma. Claire G. Marollano, chairman of PPS-CV Breastfeeding Committee; and Business Talk: Turn Your Passion Into Business.

A TikTok Breastfeeding Dance Challenge was also organized and was participated by pediatricians, as well as different HAB training hospitals of Central Visayas. Twelve entries were posted in the Facebook. Top 5 winners were announced during the culminating part of the virtual breastfeeding celebration.

A culminating Breastfeeding Lay Forum will also be held on August 28, 2021 at 2PM with guest speakers: Ms. Krystle Gail Uy-Young and Dr. Anna Christina Cusi. Another TikTok and Breastfeeding Photo Contests will be done and open to all breastfeeding mothers and netizens.

The said activities were organized though efforts of PPS-CV Breastfeeding Committee, spearheaded by the chair, Dr. Ma. Claire G. Marollano and supported by the current PPS-CV Board of Officers. This is to emphasize the importance of breastfeeding as highly beneficial public health intervention for mothers and children on the First 1,000 Days. Protecting, promoting and supporting breastfeeding is a shared resposibility of the family, community and other members of the society.